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An Historic Milestone for Novum Overseas

11th Jul 2019

The first ever Panama Green upright freezer from Novum’s Next Generation range left our factory in Clonshaugh last Friday, destined for Supervalu in North County Dublin.

This is Novum’s first ever upright freezer to be manufactured in its Dublin facility. The Panama Green has a number of Unique Selling Points (USP’s) using Novum’s patented LEAP technology (which consists of frost-free technology combined with removable cartridges), keeping food as fresh as the day it was frozen.

Frost Free Technology-The Benefits

Frost free technology ensure optimum visibility of food products by removing frost build-up on frozen food packaging and ensuring the glass on the freezer cabinet is crystal clear 24/7. This is fantastic from a merchandising perspective, which typically leads to higher sales.

Frost free technology also ensures that there is very little variation in product temperature during the automatic defrost cycle, ensuring continuity of food quality and longer shelf life. Panama Green gets its name from its green credentials. In fact, it boasts the lowest energy usage in class, approximately 14 -21Kwh depending on store conditions and uses a uses a natural refrigerant R290 along with environmentally friendly foam insulation.

Removable Cassette Cartridge-Ease of maintenance

For maintenance and upgrade the Panama Green has a removable cassette cartridge. This ensures there is no downtime on the supermarket floor in the unlikely event of a service issue. The cassette is very easily removed and replaced, thus removing the need for a maintenance technician to carry out maintenance and upgrades on this unit.

Benefits for Merchandisers

Total Display Area (TDA)

In regards merchandising, the Panama Green is specifically designed with merchandisers and end users (your customers) in mind. In addition to its sleek design features, the Panama Green is very easily merchandised and boasts a display area of 27 ft².

Total Internal Gross Volume

The internal gross volume of the Panama Green upright freezer is 83% greater than that of our nearest competitors. This offers merchandisers 83% more pack out when compared to alternative upright units.


With a noise decibel level of a tranquil 49dBa, the Panama Green is 24% quieter than our nearest competitors.

Planogram design

Panama Green offers merchandisers ultimate flexibility when designing planograms, with its 30-inch frameless doors, anti-fog coating and aesthetically stunning triple glazed high efficiency glass.

Less shrinkage of product

Panama Green boasts very low shrinkage of product, even over a prolonged timescale, which is good news for merchandisers and consumers alike.

If you require any further information on this exciting innovation, please contact us on 00353-1-8036400 or simply e-mail

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